Tag Archives: twitter

Dairy Carrie

20 Nov

dairycarrie

Last Wednesday, we had a guest speaker in my public relations class by the name of Carrie Mess, also known as “Dairy Carrie”. She is a Wisconsin Dairy Farmer that has been in the business for about 5 and a half years now. Unlike many other farmers, Carrie did not grow up on a farm and had little to no dairy background before starting this business.

dairycow

Dairy Carrie has become a huge Agvocate, as many like to say, to the Agricultural world. She is really well known for not only her humor, but her ability to connect with the world and tell her story so well. People find her blog very easy to read and she has gained large numbers of followers in the past few years. In class she told us to “Tell the story and let that speak for the industry”. So she isn’t so much concerned with what others think of her story as long as it is real and out there. She is also part of the AgChat foundation which is a pretty big deal!

Here are some of the tips I picked up from her:

1. Social media only needs to take up the amount of time you need/want it to.

2. Showing everything is important sometimes. You can’t fake it all because reality isn’t phony.

3. You don’t have to put debatable topics up, but more so important points or inspiring things.

4. Don’t get super angry at the people that may be uneducated or stubborn because they may need to learn about the topic. 

5. Tell a story because nobody can say that your story is wrong. 

I was really impressed by her ability to draw in the readers/followers so easily with her words. Dairy Carrie has a lot of great advice for anyone who asks, especially in the agricultural world and she is becoming a big hit on social media sites so go check her out!!

Here is a link to her website: http://dairycarrie.com/

She is also on Facebook and Twitter under Dairy Carrie.

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Ozarks Farm and Neighbor

2 Oct
Autumn is finally here.

Happy Fall Y’all!

In order to acquire the skills needed to promote agriculture using today’s technology of social media, news releases and viral marketing, I decided to take a public relations class during my last semester at Missouri State. By doing this, I am gaining knowledge that allows me to be more creative with marketing and sales, as well as learning how to create public relations/social media for a business or organization in the future.

Last week my class had a guest speaker by the name of Lynzee Glass. Lynzee is the managing editor for the newspaper Ozarks Farm and Neighbor which is known as the most read farm newspaper around. The paper focuses on things such as animal health, livestock breeders, associations and sales, equipment, supplies, feed, etc. It targets livestock producers in the Ozark area covering Southwest Missouri, Northwest Arkansas, and Eastern Oklahoma.

Every three weeks a new paper is published which reaches around 58,000 readers, with the average reader being between 35-64 years old. Most of the buyers of this paper are running cow/calf productions and aren’t all as connected to the social media world as the rest of us. So the struggle Ozark Farm and Neighbor has encountered is reaching more people via the internet and social media websites. They have created a Facebook page and Twitter account which are both growing more and more over the months, but there is still the need for more readership and marketing.

social-media-tree-small

The question is, Are people (specifically older farmers) trying to avoid social media? I think a lot of them are, yes. There are still plenty of people out there that despise the internet, mainly because they can’t work computers and other technology. But, adapting to this new technology and social media is almost a MUST these days in order to have a successful business or stand out from competitors.

I’m suggesting the idea of taking a poll to find out what each reader would specifically like to see in the news and ideas of what to talk about in the future papers to come. Surveys will allow the reader to give their opinions and in return it lets Ozark Farm and Neighbor figure out where to expand and what areas to focus on.

That is just my two cents. What would help with this kind of struggle?

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