Tag Archives: Public relations

Reflection Time

1 Dec

wiseowl

Here I am just a few short weeks away from graduating college with my Bachelor’s degree in Agriculture Business-Sales/Marketing. Over the past year and a half I’ve learned a few things, some of which probably wasn’t necessary for my everyday use, but maybe I’ll benefit from the knowledge at some point in life. I had the opportunity to take a variety of different classes ranging anywhere from vet science to accounting, soils to law, and economics to marketing. So, basically, I got to pick and choose what I wanted to take in order to achieve my degree.

Along the way, I decided to take a Public Relations in Ag class. This class has tremendously expanded my knowledge in marketing and social media online, which can potentially lead to sales and revenue! I am lucky to have had such an awesome teacher to help guide me through it all and the projects/assignments definitely allowed me to learn and see how easy it is to use some of these online tools.

books

Just a few tips I have gained from taking this class:

-To succeed on the web or in any business you must consider the buyer first!

-Build content specifically for a niche audience and tell an online story about your product, ideas, etc.

-Consider ways to help solve problems, entertain, or simply motivate others.

-Learn how to become transparent. Don’t pretend to be someone you’re not.

-Be creative, but still have a business state-of-mind.

-Give credit to other sources.

-How to create a social media plan for a company to incorporate online marketing strategies to help promote sales and future business.

 

Overall, I have learned a great deal in this course and I’m glad I took it during my last semester of college because it will be fresh in my mind and will help me when I start working for a company. You can never stop learning though, especially in the technological world because it is always changing. I think the key is to stay up with the times and always continue to do your homework!

Dairy Carrie

20 Nov

dairycarrie

Last Wednesday, we had a guest speaker in my public relations class by the name of Carrie Mess, also known as “Dairy Carrie”. She is a Wisconsin Dairy Farmer that has been in the business for about 5 and a half years now. Unlike many other farmers, Carrie did not grow up on a farm and had little to no dairy background before starting this business.

dairycow

Dairy Carrie has become a huge Agvocate, as many like to say, to the Agricultural world. She is really well known for not only her humor, but her ability to connect with the world and tell her story so well. People find her blog very easy to read and she has gained large numbers of followers in the past few years. In class she told us to “Tell the story and let that speak for the industry”. So she isn’t so much concerned with what others think of her story as long as it is real and out there. She is also part of the AgChat foundation which is a pretty big deal!

Here are some of the tips I picked up from her:

1. Social media only needs to take up the amount of time you need/want it to.

2. Showing everything is important sometimes. You can’t fake it all because reality isn’t phony.

3. You don’t have to put debatable topics up, but more so important points or inspiring things.

4. Don’t get super angry at the people that may be uneducated or stubborn because they may need to learn about the topic. 

5. Tell a story because nobody can say that your story is wrong. 

I was really impressed by her ability to draw in the readers/followers so easily with her words. Dairy Carrie has a lot of great advice for anyone who asks, especially in the agricultural world and she is becoming a big hit on social media sites so go check her out!!

Here is a link to her website: http://dairycarrie.com/

She is also on Facebook and Twitter under Dairy Carrie.

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