Tag Archives: marketing

Reflection Time

1 Dec

wiseowl

Here I am just a few short weeks away from graduating college with my Bachelor’s degree in Agriculture Business-Sales/Marketing. Over the past year and a half I’ve learned a few things, some of which probably wasn’t necessary for my everyday use, but maybe I’ll benefit from the knowledge at some point in life. I had the opportunity to take a variety of different classes ranging anywhere from vet science to accounting, soils to law, and economics to marketing. So, basically, I got to pick and choose what I wanted to take in order to achieve my degree.

Along the way, I decided to take a Public Relations in Ag class. This class has tremendously expanded my knowledge in marketing and social media online, which can potentially lead to sales and revenue! I am lucky to have had such an awesome teacher to help guide me through it all and the projects/assignments definitely allowed me to learn and see how easy it is to use some of these online tools.

books

Just a few tips I have gained from taking this class:

-To succeed on the web or in any business you must consider the buyer first!

-Build content specifically for a niche audience and tell an online story about your product, ideas, etc.

-Consider ways to help solve problems, entertain, or simply motivate others.

-Learn how to become transparent. Don’t pretend to be someone you’re not.

-Be creative, but still have a business state-of-mind.

-Give credit to other sources.

-How to create a social media plan for a company to incorporate online marketing strategies to help promote sales and future business.

 

Overall, I have learned a great deal in this course and I’m glad I took it during my last semester of college because it will be fresh in my mind and will help me when I start working for a company. You can never stop learning though, especially in the technological world because it is always changing. I think the key is to stay up with the times and always continue to do your homework!

Ozarks Farm and Neighbor

2 Oct
Autumn is finally here.

Happy Fall Y’all!

In order to acquire the skills needed to promote agriculture using today’s technology of social media, news releases and viral marketing, I decided to take a public relations class during my last semester at Missouri State. By doing this, I am gaining knowledge that allows me to be more creative with marketing and sales, as well as learning how to create public relations/social media for a business or organization in the future.

Last week my class had a guest speaker by the name of Lynzee Glass. Lynzee is the managing editor for the newspaper Ozarks Farm and Neighbor which is known as the most read farm newspaper around. The paper focuses on things such as animal health, livestock breeders, associations and sales, equipment, supplies, feed, etc. It targets livestock producers in the Ozark area covering Southwest Missouri, Northwest Arkansas, and Eastern Oklahoma.

Every three weeks a new paper is published which reaches around 58,000 readers, with the average reader being between 35-64 years old. Most of the buyers of this paper are running cow/calf productions and aren’t all as connected to the social media world as the rest of us. So the struggle Ozark Farm and Neighbor has encountered is reaching more people via the internet and social media websites. They have created a Facebook page and Twitter account which are both growing more and more over the months, but there is still the need for more readership and marketing.

social-media-tree-small

The question is, Are people (specifically older farmers) trying to avoid social media? I think a lot of them are, yes. There are still plenty of people out there that despise the internet, mainly because they can’t work computers and other technology. But, adapting to this new technology and social media is almost a MUST these days in order to have a successful business or stand out from competitors.

I’m suggesting the idea of taking a poll to find out what each reader would specifically like to see in the news and ideas of what to talk about in the future papers to come. Surveys will allow the reader to give their opinions and in return it lets Ozark Farm and Neighbor figure out where to expand and what areas to focus on.

That is just my two cents. What would help with this kind of struggle?

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