Ozarks Farm and Neighbor

2 Oct
Autumn is finally here.

Happy Fall Y’all!

In order to acquire the skills needed to promote agriculture using today’s technology of social media, news releases and viral marketing, I decided to take a public relations class during my last semester at Missouri State. By doing this, I am gaining knowledge that allows me to be more creative with marketing and sales, as well as learning how to create public relations/social media for a business or organization in the future.

Last week my class had a guest speaker by the name of Lynzee Glass. Lynzee is the managing editor for the newspaper Ozarks Farm and Neighbor which is known as the most read farm newspaper around. The paper focuses on things such as animal health, livestock breeders, associations and sales, equipment, supplies, feed, etc. It targets livestock producers in the Ozark area covering Southwest Missouri, Northwest Arkansas, and Eastern Oklahoma.

Every three weeks a new paper is published which reaches around 58,000 readers, with the average reader being between 35-64 years old. Most of the buyers of this paper are running cow/calf productions and aren’t all as connected to the social media world as the rest of us. So the struggle Ozark Farm and Neighbor has encountered is reaching more people via the internet and social media websites. They have created a Facebook page and Twitter account which are both growing more and more over the months, but there is still the need for more readership and marketing.


The question is, Are people (specifically older farmers) trying to avoid social media? I think a lot of them are, yes. There are still plenty of people out there that despise the internet, mainly because they can’t work computers and other technology. But, adapting to this new technology and social media is almost a MUST these days in order to have a successful business or stand out from competitors.

I’m suggesting the idea of taking a poll to find out what each reader would specifically like to see in the news and ideas of what to talk about in the future papers to come. Surveys will allow the reader to give their opinions and in return it lets Ozark Farm and Neighbor figure out where to expand and what areas to focus on.

That is just my two cents. What would help with this kind of struggle?


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